

With the launch of Platform Sigma, InfoSum enables us to deliver even more advanced and granular analytics that will unlock new opportunities for ITV and our partners,” said Lara Izlan, Director of Data Strategy at ITV. “InfoSum has been an integral partner in our first-party data strategy and has played a fundamental role in both the evolution of Planet V and advancements in our marketing sophistication. This advertisement has not loaded yet, but your article continues below. “As InfoSum continues to innovate, Platform Sigma will provide the security, flexibility and speed necessary to enable full-scale use of our clients first-party data.”
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Tools like Platform Sigma allow us to focus on driving strategy and delivering better customer experiences, while allowing our clients to maintain full control of their data,” according to Slavi Samardzija, Global CEO of Annalect. “As our clients continue to scale their first-party data strategies – privacy protection is top of mind.


Platform Sigma takes InfoSum’s lead in the industry even further,” said Brian Lesser, InfoSum Chairman and CEO. “InfoSum has been the driving force behind the rapid adoption of data clean rooms and privacy-enhancing technology. These enhancements solve the advertising ecosystem’s interoperability challenges and allow for faster and more seamless marketing use cases including deep consumer insights, cross-channel activation, and measurement, with end-to-end protection and security.
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Platform Sigma provides a featherweight software layer that can sit on top of any existing technology stack to power private and secure collaboration between multiple first-party datasets. Platform Sigma is the next-generation data collaboration platform, enabling full-scale transformation, application, and analysis of first-party data without sharing or movement.

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